RE/RIDE Second Hand Ecommerce

For RE/RIDE we needed a visual brand story with the ability to change the way horseriders think about buying and selling their horse equipment. Therefore we created a progressive, bold, inspiring and confident brand image that activates people to make a change for their own and our planet's benefit.

The equestrian sport has a strong inner circle, which is why the brand embodies a strong sense of community, the fun part of sharing and the amazing brave feeling of being a pioneer activist in order to change the collective behavior.